Olympic Issues

Seventeen days of Olympic Games have drawn in viewers from around the world. Ninety seven million watched NBCU's Vancouver Winter Games during the first 2 days of coverage. Over the course of the games several issues caught the eyes of millions.

Rick Burton the former US Olympic Committee Chief Marketing Officer who is currently teaching Sports Management at Syracuse University says, "the unfortunate thing for the games has been the death of the luger on the day of the Opening Ceremonies." Burton adds, "if that death happened perhaps later in the Games, they wouldn't have the same cloud hanging over their heads."

Despite other issues including the weather, Burton said, "The games, sport in general, always belongs to the athletes. Not to the people who put the games on and not to those of us who watch. The athletes, I think are giving us the performances of their lives."